National leadership
PM & cabinet secretaries · Strategic national reviews
PUBLIC POLICY · DATA · EXPERIENCE DESIGN
NITI Aayog
Experience Centre
CASE STUDY — 04 / MULTI-PHASEA room built for
A room built for
better decisions.
Connecting governance data, immersive displays, and people in one shared experience.
Explore the interfaces Watch the centre in motion
NITI AAYOGEXPERIENCE CENTRE / SPATIAL VISUALISATION
01 Understand the data02 Explore the context03 Discuss together
- MY ROLE
- UI/UX · Data & spatial interfaces
- CLIENT
- NITI Aayog
- CONTEXT
- Public policy & governance
- DURATION
- Multi-phase
01 / THE CONTEXTFrom information overload
From information overload
to shared understanding.
The centre brings policy information, regional performance, and development data into one environment for monitoring, review, and strategic planning.
THE DESIGN CHALLENGE
How might we help decision-makers see the bigger picture without losing the detail that matters?
INTERFACE DESIGNDATA VISUALISATIONSPATIAL EXPERIENCE
ONE SPACE. DIFFERENT QUESTIONS.Designing for
Designing for
every level
of governance.
Each audience needs a different level of detail. The experience has to support both a national overview and a focused local discussion.
↗
State leadership
Chief ministers & chief secretaries · State performance
District officials
District magistrates & officials · District and block analysis
Policy analysts
Trend analysis, comparisons, and evidence for review
Delegates & visitors
A guided introduction to India’s digital governance initiatives
02 / DISCOVERY & DESIGN RESPONSEThe problem was bigger
The problem was bigger
than a dashboard.
Stakeholder interviews and system audits identified five barriers: too much information, disconnected sources, static reporting, manual comparisons, and limited participation in reviews.
THE DATA LANDSCAPEBefore the screen,
Before the screen,
there was a
data gap.
Printed reports and offline records sat alongside spreadsheets and existing dashboards. Bringing them together was the first step.
Offline
Physical formats
Reports · handwritten documents · offline records
Digital
Digital formats
Spreadsheets · dashboards · databases
The design connects records across formats; no measured percentage split is claimed.
WHAT MADE IT DIFFICULTDESIGN RESPONSE
01
Too much data, too little clarity
A hierarchy for the room
Lead with major indicators; use charts and supporting context to explain them.
02
Information spread across systems
One connected data foundation
Bring physical and digital records into a structured ecosystem for analysis.
03
Static reports slowed exploration
A guided path into detail
Move from a programme, place, or sector to the information needed for a review.
04
Comparisons needed manual work
Visual comparison at a glance
Use trends, maps, and distribution charts to make patterns easier to discuss.
05
Meetings needed more participation
A shared, immersive canvas
Connect the table and wall displays so the group can follow the same story.
DESIGN CONSTRAINTS
Mixed technical ability
High information density
Long viewing distances
Fast-paced reviews
03 / THE CONNECTED SYSTEMFrom scattered records
From scattered records
to usable intelligence.
The project documentation describes an AI-powered digitisation workflow for turning physical records into structured data. This foundation supports the experience; the interface makes it understandable.
INPUT / FRAGMENTED RECORDSOUTPUT / CONNECTED INFORMATION
- ScanCapture physical documents
- ExtractPull out structured information
- RecogniseIdentify tables and text
- ConvertCreate editable digital records
- OrganisePrepare data for analytics
One
data ecosystem
data ecosystem
THE UX OPPORTUNITY
Make the next layer clear: what the data means, how it compares, and where to explore next.
Make scale visible
Large numbers surface rankings, growth, and performance indicators.
Make patterns readable
Charts show change over time, progress, and distribution.
Keep the context close
Policies, best practices, imagery, and media sit beside the data story.
04 / SPATIAL EXPERIENCE DESIGNThe room becomes
The room becomes
part of the interface.
A central control surface anchors the experience. The surrounding displays distribute imagery, policies, core data, best practices, and taxonomy across the room.
View detail ↗Give the data
the central stage.
The main display carries the core comparisons, while adjacent screens provide supporting context.
Explore at the table.
Discuss on the wall.
The control panel sits within reach; the surrounding displays keep the selected topic visible to the room.
Keep the room
easy to read.
Each screen has a clear role, helping the audience follow a complex story across a large canvas.
THE DISPLAY CHOREOGRAPHY
S1ImagerySet the scene
S2PoliciesAdd context
S3 / CENTRAL DISPLAYCore dataCompare · understand · discuss
S4Best practicesShow examples
S5TaxonomyNavigate detail
CONNECTED SCREENKey indicators + control panelThe interaction point for the shared experience
Simplified screen map based on the supplied spatial sketch.
05 / INFORMATION ARCHITECTUREMany ways in.
Many ways in.
A clear route through.
The experience starts with five entry points: ADP, ABP, State, Sectors, and People. Each leads to more focused geography or subject detail. The explorer below summarises the original navigation tree.
ADP
Explore programme data through geography or topic.
- State
- District
- Sector
- Sub-sector
- Indicators
ABP
Reach block-level detail or follow a sector into its indicators.
- State
- District
- Blocks
- Sector
- Sub-sector
- Indicators
State
Start with a place, then explore its districts or sectors.
- District
- Blocks
- Sector
- Sub-sector
- Indicators
Sectors
Start with the subject, then explore indicators or regional detail.
- Sector
- Sub-sector
- Indicators
- State
- District
- Blocks
People
The source lists Nari, Garib, Youth, Industry, and Annadata. The detailed routes below show the Nari branch documented in the original tree.
- Nari
- Sector
- Sub-sector
- Indicators
- Nari
- State
- District
- Blocks
06 / THE FINAL INTERFACEOne visual language.
One visual language.
A room full of insight.
The panoramic UI keeps major policies, data, best practices, and navigation in consistent positions. Different focus areas change the content while preserving the structure.
THE EXPERIENCE IN MOTION
01:17 / SILENT WALKTHROUGHStep inside the centre.
A silent walkthrough showing the centre’s entrance, panoramic screens, interactive table, and visual data stories.
Open video ↗EXPLORE THE ORIGINAL INTERFACES
Choose a focus area, then enlarge the screen to inspect the detail.
01 / URBAN OVERVIEWORIGINAL UI / SELECT TO ENLARGE
View detail ↗Urban overview
Begin with an overview of urbanisation, population, economic contribution, and regional patterns.
02 / GENDER SENSITIVITYORIGINAL UI / SELECT TO ENLARGE
View detail ↗Gender sensitivity
Bring participation, employment, and commuting data into one shared view of gender sensitivity.
03 / AFFORDABLE HOUSINGORIGINAL UI / SELECT TO ENLARGE
View detail ↗Affordable housing
Compare housing trends, ownership patterns, and access to basic services.
04 / MUNICIPAL FINANCEORIGINAL UI / SELECT TO ENLARGE
View detail ↗Municipal finance
Explore municipal revenue, property tax, transfers, and bond issuance across the same display structure.
Context at the edges
Policy references and best practices support the central data story.
Evidence in the centre
Charts and maps create a shared focus for comparisons and discussion.
Navigation within reach
The connected table brings topic selection and supporting details closer to the user.
THE SECOND VIEWING DISTANCEA closer layer
A closer layer
for hands-on exploration.
The control panel and connected screen complement the room-scale display. This separates close-up interaction from the shared viewing surface.
Inspect the control interface ↗
View detail ↗FROM SCREEN TO SPACEThe experience,
The experience,
in context.
Spatial visualisations show how the digital system extends across wall displays, touch surfaces, and the physical room.
View detail ↗
View detail ↗
View detail ↗07 / IMPACT & REFLECTIONA shared platform
A shared platform
for informed conversations.
The project brought digitisation, data visualisation, and a collaborative physical setting together. The design supports the following activities.
A shared view for policy discussions
Information brought into one experience
Views for different stakeholder needs
Consistent dashboard structures
These describe the design delivered, not measured improvements in review speed or adoption.
RECOGNITION & REAL-WORLD CONTEXTThe centre
View detail ↗
The centre
in use.
Project photographs document leadership reviews and visiting delegations engaging with the centre.
View detail ↗
View detail ↗
View detail ↗DESIGN TAKEAWAYThe interface does not end
The interface does not end
at the edge of a screen.
This project shows how information hierarchy, viewing distance, navigation, and the physical environment need to work together. The design challenge was to make complex data easier for a whole room to understand.
What I would validate next +
- Can technical and non-technical users reach the right information without assistance?
- Are chart labels and key indicators readable from every intended viewing position?
- Can a presenter change topics while the group stays oriented?
- How do task time, interpretation accuracy, and participation compare with the previous review process?