Brand identity / V6 ClinicsSkin · Hair · Body

An identity for personal care

V6 ClinicsCare, with
character.

A warm, considered identity that brings beauty, balance, and trust into one visual language.

Discover the identity ↓

V6 Clinics branded bottle in a warm stone still-life

THE SIGNATURE / V6 CLINICS

Warmth in every detail.

Discipline: Brand identity · Visual design
Brand world: Skin, hair & body care
Scope: Logo, type, colour & applications

01 / THE BRAND STORY

Beauty goes
beyond the surface.

An identity for a brand built around personal, holistic care.

V6 Clinics’ brand vision connects skin, hair, and body care with a supportive, personalised experience. The identity translates that intention into quiet colours, expressive letterforms, and a consistent visual presence.

The brand story centres on three ideas: prevention, correction, and maintenance. Together, they frame care as an ongoing relationship.

01 / BEFORE

Prevention

Looking ahead.

02 / DURING

Correction

Responding to individual needs.

03 / BEYOND

Maintenance

Continuity in everyday care.

THE BRAND’S SIX PILLARS

One belief.
Six expressions.

01Beauty beyond surface
02Beauty with personalisation
03Beauty for all
04Beauty through innovation
05Beauty in balance
06Beauty built on trust

02 / THE SIGNATURE

A name with meaning.
A mark with presence.

Inspired by Venus

The “V” draws on Venus as a symbol of grace, elegance, and beauty.

Six care themes

Hydration · Nutrition · Protection
Exfoliation · Renewal · Balance

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The final signature · V6 Clinics / Skin · Hair · Body

Two characters come together in a distinctive V6 mark, paired with a delicate wordmark and a clearly spaced service descriptor.

BUILT TO STAY CONSISTENT

Room to breathe.

Structure and clear space protect the signature’s proportions and keep it legible across different applications.

Original construction and spacing studies from the brand presentation.

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Logo structure & architecture

03 / THE COLOUR LANGUAGE

Earthy tones.
A calmer presence.

Brown anchors the system. Beige gives it breathing room. Green and mustard introduce softer, natural accents.

Brown

Grounded & warm

#8D7764

Beige

Quiet & welcoming

#EAE3DB

Green

Balanced & natural

#879185

Mustard

Soft & earthy

#A69873

The four original brand colours, shown with their exact hex values.

04 / TYPOGRAPHY

Expression meets
clarity.

01 / EXPRESSIVE CHARACTER

Kromosius

Fine strokes and distinctive letterforms bring an elegant, individual character to the identity.

02 / GEOMETRIC SIMPLICITY

Futura

Clean geometric shapes offer a structured counterpoint to the more expressive letterforms.

05 / THE BRAND IN USE

From a signature
to a whole world.

The identity extends across spaces, stationery, apparel, and carry items. These application mockups show how one visual language can hold together at different scales.